![]() While writing a good game description and adding screenshots to your app store page is important, there’s nothing like a good promo video. However, that doesn’t mean you need to localize for all languages – choose the ones based on your target market. For Google Play, you can choose from 77 different localizations. The Apple App Store is available in 155 countries and you can localize content for 40 different languages. Basically, every single aspect of your app page.Īccording to MobileAction, localizing an app results in 130% more downloads and a 25% increase in revenue. So not only is it important to localize the game itself, but also the app store ranking factors like keywords, description, icon, images, preview video, and even the game title. Plus, Google Play and Apple App Store give advantage to localized games because localization improves user experience. It can be a total game-changer because it allows you to reach a global audience. Localization is a crucial part of app store optimization that often gets overlooked. All of these are great keywords for card games. Furthermore, you can spy on your competitors and see which keywords bring them the most traffic.įor example, keywords one card game uses for the US market are card, solitaire, casino, brain, spider, mind, strategy, puzzle, free. When choosing keywords, you need to consider relevance, competition, and search volume.Īpp intelligence tools can be very useful for keyword research because they give you access to top keywords and keyword suggestions. ![]() It consists of finding phrases that would lead someone to your card game, i.e., potential search terms and words that best describe your game. To break it down, keyword optimization is pretty much SEO for the app store. That means you need to take app store optimization to the next level.Īs you might know, keywords are an important ranking factor for the app store – they help you increase the visibility of your card game. However, you’d be surprised at how many users you can acquire organically through the app stores. And we’re going to be talking about that later in the article. Paid user acquisition campaigns are one of the best ways to get more users. Master ASO and Grow Your User Base Organically
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